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# CONCEPTUAL RULES
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_Conceptual rules_ help to clearly relay content by using an appropriate
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storyline. They comprise the first part of this guide with the rule sets
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[SAY](01-say.md) and [STRUCTURE](02-structure.md).
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The conceptual rules are based on the work of authors such as Barbara
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[Minto](https://www.amazon.com/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516).
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Their wide acceptance stems from their scientific, experimental, and practical
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experience basis.
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